Adsense is restricting its eligibility criteria day-by-day, creating new bloggers trouble in getting Adsense’s account approved in one go.
If you’re also facing a similar issue and don’t want to get rejected by Adsense, you need the 12 Pre Adsense checklist based on my blogging experience. Trust me, by following this 12-point checklist, anyone can get an Adsense account approved within a few days.
So, if you’re yearning for quick approval, stay tuned as I walk you through these proven tips that can really boost your chances of getting the Google Adsense program approval right from the start.
12 Key Steps for Google AdSense Approval in 2024
Here is the 12-point checklist to ensure Google ads on your website. Know that each point is important; you can’t pick a few points and leave the rest; this never works.
I suggest taking a notepad or opening it on your laptop and taking points. Ensure your website meets these Google Adsense terms and conditions before applying to apply for AdSense.
1. Quality Content Is the Key to Success
When you’re aiming for Google AdSense, your content matters a lot. In fact, it’s all about content; it’s the main problem why Adsense rejects most of the websites. That’s why your content should be fresh and organized and something your audience is interested in.
Checklist to Review Content to Get Google Adsense Account Approval?
- Add relevant data, and make sure you’re not explaining too much or oversimplifying.
- Develop content that adds value and stands out from similar sites.
- Always craft content that keeps the user in mind for better results.
- Use visuals like images, infographics, and videos to enhance understanding and appeal to the audience.
- Provide clear and actionable takeaways that readers can apply in their own contexts.
- Share real-life examples or case studies to illustrate your points effectively.
- Continuously update and refresh your content to keep it relevant and up-to-date.
- Edit and proofread your content to eliminate errors and ensure a polished presentation.
2. Remain Consistent
Remaining consistent is the point that most bloggers forget, but it helps if you want to get an Adsense account approved.
When you constantly update your site with valuable content, you signal to advertisers (Google Adsense) that you mean business. Thanks to this signal, Adsense trusts your site and approves it.
Besides the approval, the consistency tips increase the chances of getting ranked on top. Google algorithm checks everything about your website: the content, keywords, images, videos, when you post, and how many times you post monthly.
With consistency, you can give Google a signal that your site is up-to-date, which results in top ranking and lots of audience (more money).
3. Good Theme for the Website for Appealing Design
What I mean by appealing website design isn’t a colorful theme with many widgets. Trust me, these types of themes do more harm than benefits.
A good theme is one with a minimalist look, good loading time, and clean code. If you don’t have a theme like this installed on your website, this may become the first reason for rejection. You can go for paid options or select a good free theme; the choice is yours, but the loading time and responsiveness must be up to the mark.
Here are a few themes I recommend:
- Kadence – Free & Paid
- Generate Press – Free & Paid
- Zakra – Free & Paid
- Astra- Free & Paid
- Ocean W – Free & Paid
4. Create Necessary Pages
The next important point of my pre-adsense checklist is the creation of necessary pages. These necessary pages are the About Us, Privacy Policy, Contact Us, and Disclaimer page. You can create an Our Team page and add info about your authors (it’s also good for the EEAT factor).
Bear in mind these pages are not just for following rules or getting AdSense approval. They’re actually about making your website better for the people who visit it to build trust.
By having these pages, you’re being open and clear with your visitors, and that’s good. It’s like being honest with your audience. People trust your website more when they can easily find out who you are and how to reach you.
5. Don’t Neglect Google Guidelines
The quality of your content is the most important part of my checklist. And for quality, you need to follow Google Guidelines; the main one is to create content for people, not for Search Engines.
Try to focus on the EEAT factor by adding author info at the end and the EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) in the content. If you’re suggesting a product or writing a review, share how you choose the product and what’s your criteria.
Always consider the intent of users when creating content. Are they looking for information to make a purchase or to solve a problem? Tailor your content to meet these intentions to provide the best quality content.
Never keyword stuff your articles. It’s best to find related keywords and synonyms of the words so the content doesn’t look like it’s created for search engines.
6. Produce Unique Content
One thing Google and Google Adsense both hate besides having low-quality content is plagiarism. If you have copied the content of others, you will never get approval, nor will your website rank. This rule isn’t limited to words; you can’t use other’s images or videos without approval.
Therefore, use websites like Shutterstock Images, Pexels, and so forth to get copyright-free images. As far as the video is concerned, YouTube videos are safe to use, even without permission. Just make sure to use “embed code” on the website.
Apart from YouTube, you can’t use personal videos like if someone has uploaded a video review of a product on Facebook. In this case, you need permission from the owner.
7. Optimize Website Speed
Google Adsense also rejects slow-loading websites because a slow site frustrates users and affects their ad experience. So, if your website speed isn’t up to par, you will likely receive a rejection notice from Adsense.
To avoid this:
- Check how fast your web pages load.
- Don’t use too many plugins, especially if they don’t really help.
- Find plugins that can perform multiple tasks so you don’t have to install many of them.
Also, practice using lazy loading and image optimization. Lazy loading ensures things like pictures load only when people see them, ensuring your site loads faster. Image optimization makes your pictures smaller without making them look bad, which speeds up your site.
8. Navigation and User Experience
After creating the necessary website pages, don’t forget to create a simple navigation bar for an excellent user experience. The navigation bar is a menu at the top or side of your website with links to important pages like About Us, Contact Us, and more.
A good navigation bar means people can explore your content without getting lost. When visitors stay longer and click around, they’ll likely see and interact with ads – something Google Adsense likes.
Therefore, include links to your category pages and two crucial pages: “About Us” and “Contact Us.” As for the “Disclaimer” and “Privacy Policy” pages, placing their links in the footer bar is effective.
9. Mobile-Friendly Design
Google Adsense likes websites that work well on mobile phones. They prefer these types of sites for approval because lots of people use phones to go online. If your site isn’t mobile-friendly, those users might leave.
This is why your website theme must be mobile-friendly. A mobile-friendly theme automatically adjusts your site to work well on small screens. Although it’s up to you which theme you want to install, I suggest you go for these themes; they’re excellent for both mobile and desktop users:
- OceanWP
- Astra
- Neve
10. Quality Over Quantity for Ads
It’s better to have a few really good blog posts than an irrelevant hundred not-so-great ones that provide no value, especially regarding Google and Google Adsense. Both want quality so readers will come back again to read more. In short, you must fix low-quality content right away to get Adsense approval.
For quality, follow all Google guidelines and the ones I’ve discussed above. Stay away from practices that Google dislikes, such as keyword stuffing (using too many keywords unnaturally), adding irrelevant content just to increase word count, and plagiarism.
These practices can harm your site’s reputation ranking and will become the reason for Adsense rejection.
11. Blog Age & Blog Posts Numbers
Just because quality matters doesn’t mean there are no criteria for the blog post’s number. Google Adsense wants to partner with credible websites. A brand-new blog with only a few posts might not appear trustworthy.
A good practice is to have around 15 to 20 well-written blog posts before applying. Personally, I’ve found success after posting around 25 blog entries, but having 20 is also a solid number—I’ve received approval with that as well.
Besides, the number waits for about a month before applying. This approach helps establish your blog’s credibility and increases the likelihood of getting Adsense approval.
12. Don’t be Oversmart than Adsense
Never try to be over-smart than Google Adsense if you want to get approval and protect your account in the future. Some people think they can fool the system with automated click and impression-generating tools and by using robots or deceptive software.
The reality is that Google Adsense has smart systems that can easily detect this behavior. If they catch you doing it, you’ll never get approval, and your website might get a penalty from Google.
What do you do if you are not getting Google Adsense approval?
If you still do not get Adsense approval even after following all the tips, it means something either your website has low-quality content, or something is wrong on a big level. Go back again and read all checklist points; if you’re sure you meet these requirements, then focus on these points as well.
- Illegal Activities: Avoid creating content related to illegal activities like piracy, hacking or adult content. Adsense disapproves of such content.
- Website Traffic: Ensure your website receives some traffic before you apply. If you have no visitors, Adsense might not approve the site.
- Google Verification: Apply for Google site verification through Google Webmaster Tools. This verifies your ownership of the website and demonstrates transparency to Google.
- Sitemap Inclusion: Ensure your website has a sitemap that’s accessible to search engine bots. A sitemap helps search engines index all your pages efficiently.
- Secure Your Site: Ensure your website uses HTTPS, especially if it handles user data or transactions. Google values website security.
- Google Analytics Integration: Integrate Google Analytics into your website. It helps track visitor behavior, which can be valuable information for advertisers.
Final Words
So you’ve finally got the Pre-Adsense Checklist; if you make this list your go-to guide, the road to Google Adsense approval will become super easy. You’ll get approval the first time for as many websites as you want. Just remember to follow each point carefully.
Don’t rush; meeting all the criteria and establishing a solid online reputation takes a bit of time. Stay patient, refine your content and website, and stay committed to providing value to your audience.
Most Frequently Ask Questions
How Much Traffic Do You Need to Earn on AdSense?
There’s no fixed amount of traffic needed to earn on AdSense. The moment you get approval, you will be able to earn money depending upon various factors of the website like traffic, the country from where traffic is coming etc.
How long does an AdSense account take to be approved?
Adsense take takes anywhere from a few days to a few weeks to approve an account.
How to add Google Adsense code in the header to show Adsense ads?
1- Go to your WordPress dashboard.
2- Navigate to “Appearance” and click on “Theme Editor.”
3- Find the “header.php” file on the right to paste the Google Ad code.
4- Paste your HTML code just before the “</head>” tag closes.
How do I know if my AdSense account got approved or not?
You can check the status of your AdSense account by logging into your account and looking for a message or banner that says “approved,” “required review,” “not reviewed,” etc.
What not to do after getting Adsense approval?
Here are the things you shouldn’t do after getting Adsense approval.
1- Please note that clicking your own ads or encouraging others to do so is prohibited.
2- Never display more than three to four ads on a single page.
3- Don’t violate AdSense policies with content or ads.
4- Don’t work on topics like gambling or adults on your website.
What’s the difference between Google Adsense and Google Adwords?
Google AdSense and Google AdWords serve different purposes. AdSense is for website publishers to display ads on their sites. On the other hand, AdWords is a platform for advertisers to bid on keywords, allowing their ads to appear on the publisher’s content if they win the bid.
