Does Google EEAT Boost Organic Traffic?

Google, as a search engine, is evolving. The biggest example is the E-E-A-T update that came in December 2022. In this update, Google added an extra “E” to the “E-A-T,” and now it’s E-E-A-T

I know it’s difficult to understand the E-E-A-T and its effect on search engine ranking in 2023 or onwards. But you don’t need to worry about this anymore. This guide is devised to solve your issues regarding E-E-A-T SEO. Here, I’ll address important questions like: 

  • What is E-E-A-T?
  • Is E-E-A-T a ranking factor?
  • How can you incorporate E-E-A-T into your website? 

So, let’s start with the discussion! 

What Is E-E-A-T? Google E-E-A-T and the Future of SEO

Simply put, Google E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s basically a guide to SEO and what Google wants. After AI tools, Google only focuses on providing content that follows the E-E-A-T guidelines. As Google said:

Google’s ranking systems aim to reward original, high-quality content that demonstrates qualities of E-E-A-T: expertise, experience, authoritativeness, and trustworthiness. 

Google is giving attention to E-E-A-T criteria because content creation (in terms of quantity) isn’t a difficult thing anymore, especially with AI. 

Anyone can generate thousands of words in a few seconds and post them on their website, which is a big issue. To sort out this problem, Google is only prioritizing content that demonstrates these four points: 

  1. Experience: Real-world experience of the content creator in the website niche. 
  2. Expertise: Content Creator knowledge and skill level in a specific niche. 
  3. Authoritativeness: How credible the site and content creator is. 
  4. Trustworthiness: The accuracy of the information. 

In short, Google doesn’t care who wrote the content, whether it’s human or AI. The only requirement is the content must be written or edited by someone who’s experienced in the niche, has the expertise, and the site is authoritative and provides accurate information. 

Is E-E-A-T a Ranking Factor? 

E-E-A-T isn’t a ranking factor like website speed that you can just check and optimize it. Instead, it’s like a guideline consisting of multiple factors that Google uses to determine content quality, author expertise, website authoritativeness, etc. 

If your website demonstrates E-E-A-T while meeting all quality rater guidelines, Google will reward it by ranking at the top of search results. 

7 Ways To Improve E-E-A-T For Your Website

As I said, Google E-E-A-T is basically a set of guidelines consisting of multiple ranking factors. I’ll discuss all of these factors below in detail so your website can rank in Google. 

1- Quality Content

The first and most important part of E-E-A-T is the quality of content. It’s important for SEO and the user experience; Google is more likely to rank the website if it has good content. What I mean by good content is the one that provides value and satisfies keyword intent. This is the type of content Google wants to rank on search engines. 

2- Author Info 

According to Google:

That’s why I always suggest having an author bio at the article’s end or beginning. Besides that, you should also create a separate page for “Our Team” and link all author bios to this page. On the “Our Team” page, you can write brief info on your writer qualifications and achievements in the niche. 

3- Create Quality Backlinks 

Creating quality backlinks is another way to boost the site’s E-E-A-T performance. Remember I told you about authoritativeness, which is an E-E-A-T signal that Google considers for ranking? You can demonstrate authoritativeness with backlinks; the more backlinks you have from credible websites in a similar niche, the more Google rewards your site. 

4- Be Transparent

You can demonstrate your expertise and authority by being transparent on your website. Both Google and users like to know who wrote the content and why. For example, if you’re a doctor writing about health, share info about your clinic and link to your Google business profile. It will help Google determine you’re an “expert” in the niche and have a “real” experience, which also increases the user’s trust. 

5- Create Policy Pages

If you care about e-e-a-t and follow the E-E-A-T framework, you should also create policy pages. Remember, policy pages aren’t only the “About Us,” “Contact Us,” or “Our Team.” What I’m discussing is the “Return Policy,” “Warranty Policy,” and “Replacement Policy.” These pages are essential if you have an e-commerce website. Not all, but many users prefer to trust a website that’s transparent about their policy so they can get their money back if things go wrong. 

6- Add References

Google wants to see high-quality and 100% factual content at the top of the ranking. And it’s not Google; the user wants the same thing. This is especially important if you have a website in the “health” niche. Most audiences of this niche trust the “facts,” not what’s someone’s opinion. You can add the links of “facts” at the end, just like Wikipedia. So, if someone wants to cross-check the info, they can do this by clicking the referencing links. 

7- Perform Audit 

Last but not least, you should always perform a website audit after two to three months. This will not only help you find the technical issues, but you can also find the “low-quality” content pages. After finding these pages, you can decide whether you want to update them with the latest info or delete them if they’re useless. 

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Final Words

The bottom line is that E-E-A-T isn’t a ranking factor itself that can boost SEO organic traffic. Instead, it’s a guideline consisting of multiple ranking factors. If you want to boost your E-E-A-T, you’ve to consider all ranking factors like content quality, good backlinks, good user experience and so forth. 

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