5 Best Geotagging Tools for Local SEO in 2024

Whether you are an individual sharing your adventures, a small business struggling to boost its local ranking or a big giant striving to expand its online presence, Geotagging is one such technique that can be a game-changer for you.

But how to do it? Doing it manually can cost you a lot of both time and effort. However, there are multiple software available that make the process of geotagging photos trouble-free.

So save your valuable time and check out our expertly curated list of the 5 best geotagging software of 2024.

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How to Find the Perfect Geo-Tagging Tool?

Before selecting any geotagging software, there are certain factors that you should consider.

1. Compare Key Features 

Features are the backbone of any software. So, while going through the great options available, ensure that the one you select must have the main features and functionality you need, like compatibility with multiple file formats (Jpeg, PNG, etc.), real-time geotagging, batch processing, and so on.

2. Ease of Use

It’s mainly concern to opt for easy-to-use software because complex features can be frustrating for beginners and waste time.

3. Integration

To avoid disturbance, consider how well your selected geotagging tool integrated into your current workflows and platforms, as seamless integration streamlines workflow and improves productivity.

4. Accuracy and Coverage

Evaluate the accuracy and coverage of the geotagging data provided by the software. Go for a tool that offers exact location information and broad coverage across different regions and geographies.

5. Cost & Support

Evaluate the profitability of the geotagging software because most of them are available free of cost with all the key features. Also, prioritize providers that offer responsive customer support and resources to maximize the software’s potential.

Best Image Geotagging Tool for 2024

Tool/SoftwareSystem SupportedPricing
Photo MechanicCross- Platform $139
Adobe LightroomCross- Platform$9.99/month

1. GeoSetter

GeoSetter is one of the best free geotagging software for Windows. It supports multiple file formats, such as RAW, JPEG, and TIFF. With its mapping tool, you can effortlessly search for your photos and videos on a map.

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Moreover, you can update all the information related to your photo, including its caption, country, state, city, date, and time. One of the main advantages that make it the best software for geotagging is its ability to handle images in bulk.

Follow these easy steps to add Geotag with GeoSetter easily:

  • Open GeoSetter and load the image
  • Click on the right side and open the map
  • Search the location on the map where you want to tag the image.
  • Select the particular spot on the map to get its coordinates, which are displayed in the Coordinates Field.
  • Copy the coordinates from the Coordinates Field.
  • Access the Edit Data section by double-clicking on the photo.
  • Paste the copied coordinates into the designated fields under Location > GPS Data > Latitude/Longitude.
  • Confirm the changes by clicking OK to save the coordinates to the photo.

Pricing: GeoSetter offers all its features completely free of cost.

2. Adobe Lightroom

Adobe Lightroom is a commonly used photo editing software. However, its geotagging functionality makes it easy for anyone to geotag photos. Also, the user-friendly interface lets you quickly add or adjust geotag details, guaranteeing each photo has accurate location data.

Lightroom works well with phones and tablets so that you can sync GPS info straight from your mobile device to your photos. It signifies you can geotag your images conveniently, even when you’re on the move.

To learn how to geotag photos with Adobe Lightroom, check out this video

Pricing: Lightroom subscription costs $9.99 per month or $119.88 per year.

3. GeoImgr

GeoImgr is a popular tool for geotagging photos, supporting image formats like JPG, PNG, and WebP. It extracts geo-location information from image files, effortlessly assigning new coordinates to photos. 

If you go with the Pro version, it offers more features and supports both PNG and JPG formats. Also, with its user-friendly interface and efficient bulk image processing, GeoImgr is among the best image geotagging tools for 2024.

To quickly learn how to geotag photos with GeoImgr, follow this tutorial:

Pricing: The GeoImgr free plan allows very restricted functionality. To make the most of its advanced features, you can upgrade to the pro version, available at $9.99/month

4. Photo Mechanic

Photo Mechanic also stands out as the best geotagging tool for Mac users due to its comprehensive features tailored for professional photo management. Offering seamless integration and efficient editing abilities. 

photo mechanic 6, set gps coordinates

Photo Mechanic simplifies adding GPS coordinates to images while supporting various file formats. Its intuitive interface facilitates easy navigation and exploration of geotagged photos on maps.

Don’t know how to geotag photos using Photo Mechanic? Check this video:

Pricing: Photo Mechanic is available for$139.

5. GPicSync:

GPicSync is an exceptional software for geotagging that’s completely free and designed to effortlessly add GPS data to pictures in multiple file formats, all while allowing seamless synchronization between camera and photo data. 

Whether you select to upload a separate GPS file or manually input location information, it offers a user-friendly interface that’s easy to use.

With it, you can even visualize your geotagged photos on a map, making it simpler to keep track of pictures.

Follow these easy steps to geotag images with GPicSync:

  • Open GPicSync and select the Tools menu.
  • Click on the “EXIF writer” tool from the menu options.
  • In the EXIF writer window, you’ll see fields for Latitude, Longitude, and Elevation (in meters).
  • Use third-party software like Google Maps to find precise GPS coordinates for your preferred location.
  • Once you have the coordinates, enter them into the corresponding fields in the EXIF writer tool.
  • After entering the coordinates, click the “Select and write in picture” button.
  • Browse and pick the image or images you want to geotag.
  • GPicSync will then add the GPS coordinates to the selected images, improving their metadata with location information.

Pricing: GPicSync can be used for free of cost.

Which is the Best Choice for Geo-Tagging Software – Paid or Free 

Picking one side can be more challenging, but let’s evaluate the advantages of both versions and check which one is more beneficial.

Advantages of Free Geotag Photo Software

  • No initial cost
  • Best for beginners
  • Open source and offer community collaboration
  • Easy Access to basic features
  • Support common file formats
  • Comes with a user-friendly interface

Advantages of Paid Geotag Photo Software

  • Broad-range of features
  • Batch processing
  • Customer support
  • Regular updates and ongoing maintenance
  • Supports multiple file formats and devices
  • Customize geodata


Selecting between free and paid geotagging software depends on your needs and requirements.

So, free-version is good for you if you are a beginner with a tight budget but need features that make geotagging easy for you.

However, investing in paid geotagging software can offer an advanced solution designed for your requirements, including technical-grade functionalities, dedicated support, etc.

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Most Frequently Asked Questions

Can I upgrade from free to paid software later if needed?

Yes, you can change your plan from free to paid, but before opting for premium ones, it’s good to check limitations or requirements for upgrading.

What are the compatible file formats for geotagging software?

Geotagging software generally supports common image file formats such as JPEG, PNG, TIFF, and occasionally RAW formats like NEF or CR2.

Is paid software better than free software for geotagging photos?

Choose the plan that aligns with your demands. Free plan for beginners with basic features and user-friendly interface, and paid plan for professionals with advanced-level features.

Is using geotag software beneficial?

Using geotagging software can be beneficial as it assists you in organizing and categorizing your photos based on location, improving your storytelling by adding descriptions, and boosting engagement on different platforms.

How can I resolve the common problems while geotagging photos using the software?

To resolve geotagging issues, update software, enable GPS, confirm photos have location data, double-check accuracy, and adjust manually if needed. Also,  if problems occur repeatedly, check the documentation or communicate with your provider for support.

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