Placing Adsense ads in the right place on website pages is crucial to getting a good CTR (click-through rate). However, this process is a little bit technical as not all bloggers know about where you should place the ads, but worry not!
If you’re also searching for the best Google Adsense Ads placement to increase CTR, this guide is all you need.
Here, I’ll explain why CTR really matters and how much CTR is good, along with answering where you should place ads.
So what are you waiting for? Just scroll down the page, and let me walk you through the secrets of boosting your ad revenue!
Related Article “What Is Low-Value Content Meant By Google Adsense?“
Why Does CTR Matter in Google Ads?
In simple words, the click-through rate (CTR) is like a report card for your Google Ads. It shows how well your ads are doing by showing the CTR percentage of people who click on your ad after they see it.
CTR is a quick way to gauge how effective your ad is at attracting the interest of your target audience. When people click on your ad, it signifies that your ad content and message are resonating with viewers.
It’s important because a higher CTR can lead to increased revenue for bloggers who monetize their websites through ads or affiliate marketing.
Related Read “8 Proven Tips to Fix Adsense Low-Value Content Error“
How Much CTR is Good for AdSense?
A rule of thumb for CTR is it shouldn’t be too high or low. For good Adsense earnings, it should be between 3% – 5% on average; low CTR means you won’t be able to earn well. While higher CTR doesn’t always mean good.
Sometimes invalid clicks include accidental clicks, and fraudulent clicks also become the reason for high CTR. So, always make sure your audience is genuine, and the people who are clicking on ads are interested in the content. Here are a few tips that will help you achieve a good CTR:
- Create captivating, long-lasting content for more ad clicks.
- Use articles, lists, images, and reviews for good income.
- Address audience needs for better Adsense performance.
- Put two ads: one at the top and one at the bottom of the content.
- Try bigger ads like 300×600 for visibility and CTR.
- Choose text and image ads for diverse advertisers.
What is the Best Position for Placement of an Advertisement?
The best position for placing an advertisement can vary depending on your website’s layout, content, and audience. However, there are several positions that are generally considered effective for ad placement:
- Above the Fold: This means putting ads near the top of the webpage where people see them right away without needing to scroll down. It’s a good spot because it grabs their attention quickly.
- Sidebar of Website: A sidebar is like a vertical column on a web page’s right or left side. It’s a common place for Adsense ad units, like tall banner ads or text-based ads, that stay there as people scroll through the content.
- In Between Content: Placing ads between these articles breaks up the text and makes them stand out. It’s a bit like putting commercials between TV shows.
5 Tips for Google Adsense Ad Placement For Higher CTR
1- Think About Your Audience
Always think about your audience before placing Ads on your website. Figure out what they want when they come to your site and how they move around; it means scrolling the website page. This will help you find the ad space.
Make sure ads fit nicely into the user experience and don’t annoy them. For example, if you put too many ads, it will likely annoy the readers. So, keep your website neat and easy to use for the visitor.
2- Find Interesting Parts of Content
To make the most of AdSense ads, find the parts of your content that grab your visitors’ attention. Think about what your website visitors search for and how they explore it.
For example, if you have a website that offers download links to an app or software and you’re sure the user will scroll the page, below the fold is a good place for ads. This makes them more likely to click on ads when they’re checking out things they care about.
3- Pay Attention to Ads Sizes
The size of your ads really matters because it affects how people use them on your website. For instance, if the ads are too big and don’t fit nicely on your site, visitors might not click on them. So, it’s important to pick ad sizes that look good on your site.
Some bloggers choose really big ads because they can make more money, but if these ads don’t match your website’s style, they might not be very useful.
4- Don’t Align Images With Ads
One of the biggest mistakes I’ve noticed is that new bloggers align images with ads to increase Adsense CTR. When users click on images or something like a download button, they’ll be redirected to the content of the ad.
This practice might work for the short term, but it’s harmful for the website. Users won’t come to your website again if they feel like you’re using them to generate invalid clicks for revenue.
5- Let Google Place Ads for You
If you don’t have enough time to follow all our tips, you can trust Google to place ads. Google offers the Auto Ads feature, which is a simple and easy way to get rid of all your worries. The process is pretty simple:
- Login to your Google Adsense account.
- Click on “Ads” then “Overview.”
- Select “By Site” and “Get Code.”
- Copy the code
- Log in to the WordPress admin panel and open “Theme Editor.“
- Find “Header.php“
- Paste the code between the two </head> tags.
- Go back to the Adsense website and turn on the “Auto Ads” option.
Watch the below video to understand the process better
Where You Shouldn’t Place Adsense Ads on the Page?
Here are a few places where you shouldn’t place Adsense ads on the website. Read about these places and ensure you don’t make the same mistakes most newbies do.
- Avoid Confusing Placements: Keep ads away from buttons, images, or elements that could accidentally lead users to click on them.
- Place Ads with Valuable Content: Ensure ads are positioned alongside valuable content, avoiding empty or uninformative areas.
- Maintain User-Friendly Visibility: Ads should not cover most of the content, ensuring that users can easily see and interact with your website.
- Mind Navigation Placement: Be cautious about placing ads near navigation menus or buttons to prevent user confusion and accidental clicks.
Final Verdict About Google Adsense Ads Placement
You’ve got the answer about what is the best Google Adsense ad placement for a higher CTR. These best ad placements are basically anywhere where you have interesting content on the web page.
If you place your ads beside the interesting part of the content, there’s a high chance that your Adsense CTR (click-through rate) will increase. Just make sure to add responsive ad units, and keep trying different approaches to see what works best for your site.
