Quora stands out as an excellent platform for reaching a genuinely interested audience that’s not only on social media for fun but mainly for good content and helpful answers. If you use this platform correctly, the performance of your blog will skyrocket.
The issue is many people don’t know how they can use it correctly. Here, I’ll explain about Quora, its audience, and how you can use it for marketing. I’ll provide insights into crafting compelling answers on Quora using effective strategies. Let’s get started!
Quora Platform & Its Audience – Detailed Analysis
Quora is one of the biggest social media platforms, but it’s a bit different from others. The reason is that it’s a question-and-answer website, not a social networking platform.
The main reason people from all around the world join this platform is to find informative answers and to engage in discussions related to their passions and interests. This sets Quora apart, making it a space where everyone seeks good content.
By offering valuable content, you can easily connect with this engaged audience. If your content goes viral with social media shares, your blog can get a big chunk of traffic.
Quora in Numbers: Surprising Stats Revealed
Quora has around 400 million monthly active users and over 300,000 topics. So, you’ve got a wide range to choose from based on your audience’s interests. For example, if you have a pet blog and you want to attract audiences who have pets and are interested in learning more about this topic, you can join relevant spaces. [Source]
What makes Quora a standout platform for digital marketing is its predominantly adult audience, with a higher likelihood of a household income (HHI) exceeding $100K. This means if you have a business and do well on Quora by sharing high-quality content, people there can buy your products and services. [Source]
How to Use Quora for Marketing in 2024?
Let’s find out how you can use Quora as a content creator to generate good content with consistency and improve blog performance.
1. Setting Your Goal
The first thing you should do is set your goals. Prioritise what you wanted most from a platform like Quora. For example, whether you want to engage an audience to drive traffic to your blog, do affiliate marketing, or build a loyal follower base.
Everything you do in the next few steps depends on your goal. If you want more blog traffic, you might focus on writing helpful answers related to your blog topics. If building an email follower list is your goal, the approach would be different.
2. Identifying Your Audience
Start your Quora journey with a purpose; don’t dive in randomly. Follow a proper social media management strategy and identify the right audience.
Consider who would benefit the most from your product, services, or the message you want to convey. For example, suppose you’re an Italian chef with a YouTube channel showcasing Italian food recipes. Your ideal audience would be people passionate about Italian cuisine.
With valuable answers, as a chef, you can effortlessly drive traffic to their YouTube channel. Similarly, if you’re a marketer promoting a new platform that helps you learn new skills, you should target a younger audience.
Also, don’t target everyone; target only the audience who are asking questions about the courses, a free learning platform to start making money.
3. Choosing the Right Questions
Choosing the right questions is a game-changer but also a challenge. Many individuals fail at this point because they don’t know which are the right questions. Remember, not every question that’s in the same niche of your blog is the right question.
Choose questions that align with your goal, whether it’s building brand awareness, marketing, or something else. It’s about being strategic and focusing on questions that can really help you reach your objectives.
4. Engaging with Relevant Spaces
You must have engaged with people in Facebook groups; the Quora spaces are also similar. The only difference is that they’re based on thousands of questions (not just random posts) about a specific topic on which the Space is about.
If you’re a Quora space member, you can post relevant questions that attract your audience and connect with them with the answers and comments. When you actively participate in these Spaces, you not only share your thoughts with like-minded individuals but also boost your visibility.
5. Providing Value in Your Answers
Quora is not just about answering questions; it’s about offering something valuable. Giving valuable answers is crucial because it makes people want to follow you and hear more from you.
While writing an answer, ensure you’ve included the latest stats and facts to support your point of view. Don’t write like you’re promoting a brand or blog by adding too many promotional links. Lastly, double-check the information you’re providing to maintain credibility.
How to Write Compelling Quora Responses: 5 Best Practices
It’s important to remember that how you write your answer on Quora matters a lot. Quora’s audience is more mature and knowledgeable; they prefer informative content that’s written in the best way. So make sure to follow the 5 powerful content writing practices I’ll mention below.
1. Short Answers for Maximum Effect
Keep your answer for maximum effect. No one likes to read long-form content without purpose. So, if your question doesn’t require a detailed explanation, keep the content short.
To understand whether the question needs a long answer or a short one, put yourself in the audience’s shoes. Think you’ve posted that question and figure out what info would matter most. Check out others’ answers, see what gets upvotes, and decide on your word count accordingly.
2. Share Experiences or Insider Stories
The reason why individuals (your targeted audience) prefer Quora is because it’s a platform where they can connect with professionals. The only way you can show that you’re an expert is through your answers. If your answers are written poorly without a personal touch, you’ll not be able to emerge as an authority.
That’s why you should add stories (about your work) and share experiences that show the answer is coming from someone who has worked in the same niche. This strategy makes it easy for people to trust you.
3. Start with a Hook (Not Clickbait)
Grab attention from the start, but keep it genuine. Remember, the first paragraph is like a promise to the audience. If you’ve written something just to hook the audience and the content is the opposite in the second and third paragraphs, it won’t be good.
Let’s understand this with an example!
Suppose you start by saying you have some great strategies that work every time. But if you don’t actually share those strategies, or if you only talk about one or give the wrong advice, it will upset people. So, when you grab their attention, ensure the rest of your answer keeps that promise.
4. Helpful Content, Not Just Marketing
On Quora, people don’t really like it when you’re trying to sell something. The platform is all about seeking answers and useful information, not dealing with constant ads and promotional content.
Even beyond written content, ensure everything, from links to images, is genuinely useful. For instance, if you include an infographic with a brand name, make sure it directly relates to the question and aids the audience. Otherwise, the image might be seen as a promotional tactic rather than a helpful addition to the discussion.
5. Keep Marketing In Median
Although the Quora audience doesn’t like marketing, that doesn’t mean you can’t promote your brand or increase brand awareness. However, it should be done in a limit.
Share some info about your brand or increase awareness only when necessary. Focus more on building authority on the Quora platform and engage with your audience in the comments. Add one or a maximum of two promotional links in the answer; going beyond that might come across as too much.
How to Optimise Your Quora Profile: Creating a Memorable First Impression
Here are the tips you can follow to optimise your Quora profile. By optimising your Quora profile with a clear picture, detailed description, and expertise topics, you can enhance your visibility and leverage Quora for valuable exposure.
- Profile Picture: Click on your profile picture in the upper right corner. Ensure you have a clear and relatable photo instead of an icon.
- Profile Description: Edit the description underneath your name. Like your resume, include relevant details about your expertise and background. Customise credentials and highlights, sharing information about your work, education, and experiences.
- Create a Personal Space: Customise your personal Space with a unique look and feel. Add a picture if desired.
- Topics You Know About: Utilise the “Knows About” section to showcase your expertise. Include keywords related to your knowledge, such as “Blogging,” “Social media marketing,” or other relevant topics.
- Finding Questions and Topics: Use the search bar to find topics of interest, like “marketing” or “fitness.” Explore spaces related to your interests and follow them. Click on the “Questions” tab to discover relevant questions within a space. Follow top contributors in those spaces to stay updated. Right-click on questions, open new tabs, and mark them to answer later.
Quora’s Marketing Potential in 2024: Final Words
No doubt, Quora is a powerful marketing platform, offering opportunities for brand exposure and audience engagement. However, you should use it properly because if you don’t bring value to the platform, the audience will never trust your brand. In short, the formula of Quora’s success is staying genuine and being a valuable resource.
